Jo Cooper has a background in community development from which she moved on to management roles in the public and private sectors. She first encountered NLP in 1984 and trained extensively in the UK and USA with Richard Bandler and others. She completed post Master Practitioner programmes (including trainer trainings) with Robert Dilts, Todd Epstein and Judith DeLozier at the Dynamic Learning Center and NLP University, Santa Cruz. Jo Cooper is also pioneering the development of Thought Field Therapy (TFT) in the UK.

Peter Seal is an experienced manager, originally working with a major construction company on multi-£M projects. He has worked in both public and private sectors as a Functional Head, Management Team and Board Member. Peter’s own training was in the UK, USA and Germany. He has trained with Richard Bandler, Robert Dilts and Judith DeLozier (amongst others).  Peter is the author of the programmes 'Modelling with Open Awareness' and '5 days to Mastery'.

Jo Cooper and Peter Seal were both certified by Richard Bandler as Trainers (subsequently Master Trainers) of NLP in San Francisco, in 1993. They are joint authors of the chapter Neuro-Linguistic Programming in the Handbook of Counselling and Psychotherapy (Feltham and Horton Eds.) Sage (2000) recently reprinted.